วันพฤหัสบดีที่ 17 กันยายน พ.ศ. 2552

Thailand ups the ante on HDDs

Writer: DON SAMBANDARAKSA

Hitachi Global Storage Technologies has for the first time in the industry commissioned a Thai university to upgrade one of its production lines to the latest technology as part of a public private research partnership rather than have equipment sent over to Singapore for retrofitting and sent back.

Engineered in Thailand—research students with the machinery they retro-fitted that will soon make 600 Hitachi 2.5" hard drives an hour. PHOTO COURTESY OF SURANAREE UNIVERSITY OF TECHNOLOGY

The upgrade project, the first by the new Hard Disk Drive (HDD) Industrial Prototyping Research Laboratory at Suranaree University of Technology in Nakhon Ratchasima province is an important step in fostering closer relationships between the hard drive industry and local researchers and SMEs to help Thailand move up the value chain.

Hitachi GST is upgrading two of its four 1.8 HDD production lines to make new 2.5 drives as trends in demand shift to consumer electronics and even HDDs in the automotive sector. One line has been dismantled and sent to Singapore while the other is being retrofitted at Suranaree University of Technology at the cost of some 17 million baht. Initially, Hitachi GST was reluctant to save a few million baht, given the extra risk of trying something new and groundbreaking, but further negotiation and the offer of a research grant to subsidise the project from Nectec, the National Electronics and Computer Technology Centre, coupled with a local Hitachi GST management eager to source locally to reduce costs, changed their minds.

Associate Professor Flight Lieutenant Dr Konthorn Chamniprasert, who heads the project, explained how Nectec is paying for the researchers working on the project to the tune of 5 million baht, while Hitachi GST is funding the 17 million worth of equipment and supplying engineers to help in the modifications. The project was approved last year and work started in January.

Aside from the size, the main difference between the 1.8" drive and the 2.5" is that the 2.5 has two platters. This means two new machines for the old 12-step process, adding a hyper-balancing to tune the vibrations and a new pivot cover part.

Another difference is that with more heads, the head stack assembly is now more complex and shipped with protection that needs to be removed.

Hitachi GST provides the drawings of what is needed, but much of the software and programming of the tools has to be engineered locally.

Capacity is expected to be at 600 drives an hour once the system has been installed at the factory at Prachin Buri and Konthorn said he and his team are trying to ensure the Thai-designed production line operates faster than the one done in Singapore.

Konthorn said that he and his team have learned so much from the process and he is eager to transfer this knowledge to the industry. This has nothing to do with Hitachi GST's trade secrets, but general knowledge of technology and programming the robots.

Earlier, Professor Dr Prasart Suebka, Rector of Suranaree University of Technology, said that Nectec funding has provided places for 8 undergraduates, 19 masters and one doctorate student and three full-time research staff.

"We must move from downstream to mid-stream, and with the right research facilities we can become part of the upstream industry," he said.

Thailand must change from value-addition to value creation, he said, pinning much of his hopes on the 1.4 trillion-baht Stimulus Package 2.

Nectec Director Dr Pansak Siriruchatapong spoke of the HDD industry's importance to Thailand, which makes 40 percent of the world's drives, worth 500 billion baht annually. Today the challenge is not just to maintain number one status, but to engage in high-tech research and move up the value chain.

Pansak said he hoped that the Stimulus Package 2 funds would start flowing as early as the beginning of next year. However, the details of what would filter down to Nectec or the HDD industry in particular have yet to be finalised. It was Nectec's parent organisation, the National Science and Technology Development Agency, requesting the budget from the Ministry of Finance and thus it would be the NSTDA board that decides how any stimulus package money they receive is spent, and how much of it given to Nectec. That said, Pansak said he expects to be able to fund many more researchers through the SP2 funds than in the past.

Nakorn Tangsujaritpan, Deputy Managing Director of Hitachi Global Storage Technologies Thailand said that the opening of the laboratory would provide a great opportunity for students and SMEs to study and develop automation technology.

Dr Djitt Laowattana, Director of Hard Disk Drive Programme, National Electronics and Computer Technology Centre said: "Today, we are in a state of war with Singapore and Malaysia. Our competitors are now doing research on upstream technology while we are still selling noodles on a rickshaw. But today we have help from partners like Hitachi telling us to add more pepper and cut down on the fish sauce.

Our intention is to add just one percent to the industry. That would be an extra five billion baht to the country's GDP."


Information from : Bangkok Post : http://www.bangkokpost.com/tech/technews/23962/thailand-ups-the-ante-on-hdds



วันพุธที่ 16 กันยายน พ.ศ. 2552

FFV - Mitsubishi Launches flexible-fuel Lancer

Writer: SANTAN SANTIVIMOLNAT
Published: 16/09/2009 at 12:00 AM

Mitsubishi Motors Thailand yesterday launched its flexible-fuel vehicle (FFV), the first mass-production car in the Thai market that can run on all types of gasoline up to E85 fuel.

Nobuyuki Murahashi, president of Mitsubishi Motors Thailand, shows off the new Lancer EX, which comes with a 1.8-litre engine compatible with fuel up to E85. The 2.0-litre engine can run on E20. WISIT THAMNGERN

The FFV is part of the debut of the all-new Lancer EX, the ninth generation of the Lancer model which comes with a 1.8-litre engine compatible with fuel up to E85 and a 2.0-litre engine that can run on E20.

The Lancer EX offers four variants to meet customers' needs and lifestyles, with the retail price starting at 831,000 baht for the 1.8-litre engine model and 1.034 million baht for the 2.0-litre engine.

Pre-sale bookings will be taken starting today at Mitsubishi Motors' 129 dealerships nationwide while official sales will begin one month later.

The existing Lancer with a 1.6-litre gasoline engine remains on the market after the revised Lancer has been launched but with reduced retail prices, starting from 592,000 baht to compete directly with the subcompact or B-car segment such as Toyota Vios and Yaris and Honda City and Jazz.

The new generation's powertrain uses a new 1.8-litre and 2.0-litre aluminium block engine, which meets the EU emission standard step 4 (Euro 4).

Mitsubishi has developed the FFV engine for the Lancer EX by improving all parts susceptible to corrosion by all types of gasohol. Parts such as fuel tanks, valves, valve seats, pumps, delivery pipes and injectors are made of metal, rubber and plastic. The electronic control unit adjusts the amounts of fuel injected and the ignition spark timing automatically to provide the best performance regardless of what fuel types are used.

"I am very confident that Lancer EX which is rich in ingenuity and loaded with new technologies will satisfy the needs and aspirations of sedan drivers," said Nobuyuki Murahashi, the president of Mitsubishi Motors Thailand.

Thanks, Information from Bankok Post 16 Sep. 09


Settrade launches iPhone trading application

ettrade yesterday launched an iPhone online trading application to tap the growth in internet stock trading.

Announcing the new iPhone application, from left: Kirati Kosicharoen, SET head of information services; Santi Kiranand, a SET group head for market development; Sopawadee Lertmanaschai, a SET chief marketing officer; Adhiruth Thothaveesansuk, True Corp managing director; and Pichit Thanyodom, True chief information officer.

Settrade Streaming is a fast trading channel for investors to monitor the real-time stock market and to instantly trade and conveniently manage their investment portfolios, said Sopawadee Lertmanaschai, the SET chief marketing officer for markets and post-trade services.

The application works with 26 retail brokers, who see online trading as a way to offer more convenient trading services and to cut their personnel costs. Currently, 29 brokers offer online trading services, which also have commission rates as low as 0.15% compared with 0.25% for normal trades.

Investors are looking for more convenient stock trading channels and internet trading on the Stock Exchange of Thailand has grown constantly, said Ms Sopawadee.

In the first eight months of 2009, online trading accounted for about 20.51% of total trading volume, up from an average of 16.12% last year. Online trading accounts totalled 224,842 at the end of August, up from 189,348 at the end of 2008.

"With this rising trend, it's possible that we will see growth of 30% in online trading this year," said Ms Sopawadee.

Apple's iconic iPhone accounts for about 65% of all online users accessing settrade.com through a mobile phone.

Since its pre-launch late last month to test the market, Settrade Streaming has become one of the eight most popular downloads in Thailand, with about 80% of its downloads being made locally, said Adhiruth Thothaveesansuk, a managing director of True Corp.

As a local distributor of Apple products, True has helped Settrade to make its new application available globally in Apple's application store.

Montri Sornpaisarn, CEO of Kim Eng Securities, said the new application increased the choice for online customers, which includes Kim Eng's KETrade. Nearly 1,000 accounts were opened in August for Kim Eng, twice the usual amount, he said.

Investors can download the application free of charge but must pay internet usage costs as well as a minimum online commission fee, which ranges from 0.15% for cash balance or credit balance accounts to a minimum of 0.2% for other accounts. The application supports users of the Apple iPhone and iPod Touch 2nd Generation.

Writer: PORNNALAT PRACHYAKORN

Information from : Bangkok Post 17 Sep. 09